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Job Summary
We are hiring a Product Marketing & Research Manager to lead product strategy, market research, and go-to-market execution for our electronics product line. This role is ideal for someone with a strong background in product management, customer research, and marketing strategy within the electronics industry.
Key Responsibilities
- Conduct market research, customer interviews, and competitive analysis to identify trends and opportunities.
- Define product requirements and collaborate with R&D and engineering teams.
- Develop go-to-market strategies and lead product launches.
- Craft product messaging and positioning for B2B and B2C audiences.
- Create marketing collateral, sales tools, and promotional content.
- Analyze campaign performance and product adoption metrics.
- Collaborate with cross-functional teams including sales, design, and support.
- Ensure brand consistency across all product communications.
Required Qualifications
- Bachelor’s degree in Electronics, Marketing, Business, or related field (Master’s preferred).
- 4–8 years of experience in product marketing, product management, or market research in the electronics industry.
- Strong understanding of electronics products, lifecycles and customer behavior.
- Proficiency in tools like Google Analytics, CRM systems, and survey platforms.
- Excellent communication, analytical, and project management skills.
Preferred Skills
- Experience with consumer electronics, IoT, or electronic components.
- Familiarity with agile product development and UX research.
- Knowledge of SEO/SEM and digital marketing platforms.
- Ability to translate technical features into customer-centric benefits.
What We Offer
- Opportunity to work on cutting-edge electronics products.
- Collaborative and innovation-driven work environment.
- Competitive salary, performance bonuses, and career growth opportunities.